Ruthe's Work
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Ruthe’s Hybrid Hats 🎩

  • Copywriter
  • Art Director
  • Producer
RUTHE KEE ex-copywriter. hybrid creative. social-first.

Apr 23
Apr 23 HSBC: Cannes WIP

Ruthe Kee
Copywriter

WIP.

KFC: Let Mom Rest
Apr 23

Apr 23 KFC: Let Mom Rest

Ruthe Kee
Copywriter

Creative campaign for KFC Mother’s Day 2023, featuring a brand takeover of popular Thai mom brands.

KFC Billion Heirs
Apr 22

Apr 22 KFC Billion Heirs

Ruthe Kee
Copywriter

Creative campaign for KFC’s first-ever 2.4 billion-baht giveaway in Thailand.

Netflix: Heart of Stone – "Watch Her Action" Billboard
Nov 2

Nov 2 Netflix: Heart of Stone – "Watch Her Action" Billboard

Ruthe Kee
Copywriter

Billboard for Netflix’s action blockbuster Heart of Stone (2023).

Netflix: Heart of Stone – Action Red Carpet
Nov 1

Nov 1 Netflix: Heart of Stone – Action Red Carpet

Ruthe Kee
Copywriter

Red carpet campaign for Netflix’s action blockbuster Heart of Stone (2023).

Proactive: Vaseline
Dec 19

Dec 19 Proactive: Vaseline

Ruthe Kee
Copywriter

Conceptualisation for Vaseline LBB 2022.

WT SG 2022 EOY Reel
Dec 14

Dec 14 WT SG 2022 EOY Reel

Ruthe Kee
Copywriter, Art Director, Producer

Copywriter for WT SG’s 2022 EOY showreel.

Huggies Playbox 2022
Nov 4

Nov 4 Huggies Playbox 2022

Ruthe Kee
Copywriter, Art Director

Brand lead for Huggies Playbox campaign in 2022.

Kotex Soft Comfort 2022
Oct 31

Oct 31 Kotex Soft Comfort 2022

Ruthe Kee
Copywriter, Art Director

Brand co-lead and copywriter for Kotex Soft Comfort product launch 2022.

AMILI Secondhand Food 2022/2023
Oct 31

Oct 31 AMILI Secondhand Food 2022/2023

Ruthe Kee
Copywriter, Art Director

Brand co-lead and copywriter for AMILI Secondhand Food donation drive 2022/2023.

Proactive: Sherwin-Williams 2022
Oct 22

Oct 22 Proactive: Sherwin-Williams 2022

Ruthe Kee
Copywriter, Art Director

Conceptualisation for Sherwin-Williams LBB.

Kotex Luxe 2022
Aug 31

Aug 31 Kotex Luxe 2022

Ruthe Kee
Copywriter, Art Director

Brand co-lead and copywriter for Kotex Luxe 2022 campaign.

Ensure – Are You Uncle or Auntie? 2022
Aug 31

Aug 31 Ensure – Are You Uncle or Auntie? 2022

Ruthe Kee
Copywriter, Art Director

Copywriter and art director for Ensure 2022 campaign.

Huggies #YouGotThisMum 2022
May 31

May 31 Huggies #YouGotThisMum 2022

Ruthe Kee
Copywriter

Brand co-lead for Huggies #YouGotThisMum campaign in 2022.

Kotex Soft Herbal 2022
May 12

May 12 Kotex Soft Herbal 2022

Ruthe Kee
Copywriter

Copywriter for Kotex Herbal campaign 2022.

Kotex Overnight 2022
Jan 31

Jan 31 Kotex Overnight 2022

Ruthe Kee
Copywriter

Brand lead and copywriter for Kotex Overnight campaigns.

Wake Up With Kellogg's!
Jan 31

Jan 31 Wake Up With Kellogg's!

Ruthe Kee
Copywriter, Art Director

Copywriter for Wake Up with Kellogg’s! – Kellogg’s master brand campaign for 2022.

Dell – Alienware AW3423DW Behind-the-Scenes
Dec 31

Dec 31 Dell – Alienware AW3423DW Behind-the-Scenes

Ruthe Kee
Copywriter

Copywriter for 2021/2022 Dell accompaniment video for play at launch.

WT SG 2021 EOY Reel
Dec 9

Dec 9 WT SG 2021 EOY Reel

Ruthe Kee
Copywriter

Copywriter for WT SG’s 2021 EOY showreel.

Panbio COVID-19 Self-Test Kits 2022
Nov 1

Nov 1 Panbio COVID-19 Self-Test Kits 2022

Ruthe Kee
Copywriter

Copywriter for Abbott Panbio press ads in 2022.

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